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‘She’s not Beyonce!’ Kate ‘playing game’ with ‘staged intimacy’ on ‘contrived’ Instagram




The couple officially launched their joint Instagram account in 2015. The page, which has 13.1 million followers, features pictures of the couple conducting royal engagements, promotions of their brand partnerships and seemingly more candid family photos of their children, Prince George, eight, Princess Charlotte, six, and Prince Louis, three.



But Laura Clancy, lecturer in media at Lancaster University, specialising in the contemporary British monarchy, argued that even the most intimate photos on the account are “choreographed”.


She argued that this “staged intimacy” is something that the Royal Family “needs to give”.



Speaking to, the author of “Running the Family Firm: how the royal family manages its image and our money”, said: “I think they do very staged transparency.


“I would argue that in their Instagram accounts, for example, they pretend that they show very intimate accounts of the Cambridges on holiday, but they’re staged.



“They’re very contrived and choreographed images.”

She argued that the “staged” nature of the account lets the Royal Family “close the doors” to the public whenever they want, allowing them to “play the game on their own terms.”


She said: “So it’s giving you this glimpse, and it’s pretending it’s giving you this intimacy which people want, but it’s on their terms.



“And it’s a staged version of that intimacy so they can close the doors at other points and say ‘we don’t give access to this and that’.”

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